We provide courses to meet your export needs.

LM2EX provides interactive Export Courses for companies that are new to the export environment or have inexperienced personnel that require training on various aspects of exporting. These courses can be provided in-house at your facilities.

Export Courses 2018

Full Day courses (9.00 to 16:30)

Export – Understanding the challenges of International Trade

Understanding what challenges to expect when entering the world of exporting is vital if one is to be successful. This course provides the required information to be well prepared for such challenges.

Internal challenges review

  1. For management.
  2. For employees.
  3. For departments.
  4. For product

External challenges review

  1. Regulatory challenges from different countries.
  2. Documentary demands when exporting.
  3. Finance – the exposure and effect of currency and credit.
  4. Cultural challenges when exporting and during country visits.
  5. Developing your export business relationship with distributors or agents.
  6. The demands that come with establishing a formal distributor contract.


Managing and Motivating Distributors or Agents

This course will cover all the elements that ensure you get the best from the relationship between a Principal and the Channel Partner. It also provides guidance on what to do if the relationship deteriorates, saving time and money.

  1. An overview as to why companies consider expanding their businesses to include international trade.
  2. How do you choose the best Route to Market with so many available to you?
  3. Agents and Distributors – Why do you need them? What do they do for you?
  4. A review of the due diligence process which is vital for your export success.
  5. The Principal / Channel partner relationship and how to get the most out of it.
  6. Formalising your relationship with the CONTRACT. How to make sure you cover all aspects to reduce exposure and cost if the relationship turns sour.

 International Event Planning

  1. What motivates a company to organise participation at an International event?
  2. Importance of choosing the right venues.
  3. Visiting international events and the importance of pre-planning.
  4. The role of Exhibition and Meeting Managers in planning for success at events.
  5. Understand more on different cultures and what should be considered when planning an event.
  6. Areas for consideration when planning attendance at an International Exhibition
  7. Areas for consideration when planning an International Distributor Meeting
  8. Post event activities
  9. Top Tips on what to do and not to do.

Half–Day (3hr) courses (09:30-12:30)

An Export introduction

 An introduction as to why companies consider expanding their businesses to include international trade.

  1. Are you set up for export?
  2. There will be challenges on the way, what could they be?
  3. The processes of International Trade – quoting, order processing, financing and shipping.
  4. What does an Export Manager need to succeed in International Business?


How to get the best from your Distributors and Agents

  1. How to manage your distribution partner effectively.
  2. How to motivate and get the level of attention you deserve from your channel partner.
  3. Setting objectives – How to maximise your company’s performance.
  4. What to consider when getting into a distribution agreement?
  5. Dissecting a Company Profile.
  6. How to assess your channel partner capabilities and performance.


International Exhibition Skills – Organising participation
  1. Definitions of aims for exhibiting.
  2. Choosing the right exhibition for you.
  3. Budgeting and staff planning.
  4. Stand design, construction and location.
  5. Operational planning (people and product)
  6. Transportation of staff and products.
  7. Exhibition marketing plan
  8. During the exhibition – considerations and best practice
  9. Working on and also working the stand/booth
  10. Exhibition close, ‘break up’ and follow-up.
  11. Exhibitor tool kit.
  12. Top Tips on what to and what not to do.

Organising a Distributor Meeting – What you should cover

a)  Why hold such a meeting?

b) Are you set up to hold it?

c)  The important aspect of costing the meeting.

d)  Selecting the right meeting location.

e)  Meeting preparation and planning.

f)  What you should be doing during the meeting – The Performance.

g)  Cultural considerations when inviting partners from all over the world.

h)  The all important meeting check list.

British Bribery Act 2010 – It does and will affect you

  1. Review of the Global Corruption Landscape
  2. Why was the British Bribery Act 2010 introduced?
  3. The Act and the four new offences.
  4. The Ministry of Justice guidelines.
  5. How to manage Red Flags.
  6. How the Act differs to the FCPA (Foreign Corrupt Practises Act).
  7. Bribery Act Compliance – What action you should take.

Incoterms® 2010 – What you should know

  1. History and background.
  2. Incoterms® 2010 vs Incoterms® 2000
  3. Key Definitions.
  4. What do Incoterms do for you?
  5. What Incoterms don’t do for you.
  6. Review of omni/multimodal and water transport terms.
  7. Brexit and Incoterms considerations with supply and freight.
  8. Hints and Tips to ensure you use incoterms optimally.
  9. Incoterms quiz.

The Distributor CONTRACT  - Be in control 

  1. How does one get to the point of signing an agreement?
  2. Why do we need contracts?
  3. Areas to consider for inclusion into a distributor contract.
  4. A ‘Deep Dive’ into these inclusions.
  5. Breach of contract and how to deal with it.
  6. Termination – the process.
  7. Commercial Agents Regulations 1993.
  8. UK and EC Competition Law.
  9. Top tips when considering formalising a relationship with an agreement.
  10. The effect of culture when negotiating in international business.


What preparations/plans should you consider and make?

  1. Review of current UK trading landscape
  2. BREXIT – Where are we today? – negotiations status so far.
  3. Assessing your global trade and strategy – Evaluate where your current revenue comes from in order to cover various trade scenarios.
  4. Is your supply chain ready for Brexit?. – Assess your vendors, how much trade is there between you and them and where are they based.
  5. Free Trade Agreement, tariff effects, barriers and Rules of Origin – Get to know what’s required in order to comply going forwards.
  6. Logistics and freight – Assess your current forwarding partners.
  7. Services – What impacts service provisions would have on your business?
  8. Regulatory compliance – How much do you depend on EU regulatory stds?
  9. Export admin assessment – Will your company have the adequate skill sets?
  10. Review your contracts – Employment, purchase, distributor contract considerations.
  11. Intellectual Property – Will you have adequate protection in the new landscape?
  12. Registering an EU office – Would this be the answer to being outside the Single Market?

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